Innovative Use of Social Media Earns Wiggly Wigglers Global Acclaim
If swapping best practices with Michael Dell during their "Day at Dell" wasn't thrilling enough, Wiggly Wigglers founder and director Heather Gorringe got the surprise of her career when she received a call from him in mid October informing her she was the winner of the inaugural Global Dell Small Business Excellence Award!
Wiggly Wigglers, a rural England-based natural gardening company, was awarded by Dell and its global partners for its innovation and leadership in social media. Using tools like Facebook, podcasting and blogging, Wiggly Wigglers:
Serves 90,000 customers worldwide and delivers its products across Europe;
Cut its advertising budget by 80 percent when the company turned to social media over traditional advertising;
Facebook fans currently stand at 898, with over 170 discussion topics;
Hosts podcasts from the "Wiggly sofa" reaching thousands of listeners per week, and
Built its catalogue based on Wiki ideas generated on its Facebook page by experts and customers.
"We are thrilled to receive this award and can't wait to start blogging and podcasting with our customers all over the world to let them know," said Heather.
Read moreabout Wiggly Wigglers, our 2008 U.S. winner*, the 2008 finalists and the types of innovation receiving recognition from our judges.
Award Value:
Wiggly Wigglers will receive $50,000 in Dell technology and services and featured participation in a global entrepreneurs' summit.
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*NO PURCHASE NECESSARY to enter. Open to companies with 100 or fewer employees. Award entries will be accepted from January 7 through February 29, 2008. Contest void where prohibited. For full details and information about entering, go to www.dell.com/CEAward. Sponsored by Dell, Inc.