Bragging Rights Included
BRAVIATM S-Series LCD televisions use Sony's BRAVIA EngineTM full digital video processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create excellent gradations and details, enhance contrast, dynamically improve color, and reduce image flicker. Sony's Light Sensor intelligently adjusts the screen brightness to match the ambient light in a room, to help ensure a comfortable viewing experience in addition to Sony's Freeze Function that allows you to temporarily freeze the picture in a separate screen while the programming continues to display. Useful when you want to copy a recipe, phone number, etc. that flashes too quickly across your screen. Simply touch the "Freeze" button on the remote control and copy the details down at your convenience.
Clear, Crisp, Incredible
The KDL-40S2010 has a native resolution of 1366 x 768 pixels. This high resolution means that you get such a vivid and rich picture, watching a football game feels almost like being in the stadium. The KDL-40S2010 is powered by Sony's BRAVIA Engine full digital video processor, which can create excellent gradations and details, enhanced contrast, dynamically vivid colors, and reduced image flicker.
Pure Sound Immersion
The great picture is complimented with great sound to give you the complete, encompassing experience to put you in the action. SRS TruSurround XT makes speech much more clear and crisp while TruBass creates deep rich low bass tones and WOW can dramatically improve the playback of any stereo audio over a two-speaker system by creating three-dimensional sound with deep bass and wide separation.